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Luxury Designer Chloé Reopens on Madison Ave.

Concept shows off company’s new design aesthetic

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Chloé (Paris) unveiled its redesigned Madison Ave. boutique last week following a two-month renovation. The 2600-square-foot space is the second Chloé boutique in the U.S. remodeled in the company’s new design aesthetic. Designed by architect Joseph Dirand and Chloé’s creative director Clare Waight Keller, the concept debuted at the company’s Paris flagship last year. The light, spare, somewhat retro space features brass finishes, curvy vintage furnishings and a palette of ivory, light pinks, rose gold, gray and beige.

The luxury designer operates boutiques throughout Europe, the Middle East, Asia, Australia and the U.S.

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