Headlines

Macy’s Altering Marketing Strategy

The department store retailer will begin same-day delivery for online orders beginning next month

Published

5 years ago

September 23, 2019

VMSD Staff

Macy’s (Cincinnati) will begin testing same-day delivery in 30 markets, starting Oct. 1, for online orders of $75 or more, according to Media Post.

The same-day delivery is an effort to change the way the company markets its own brand to consumers.

Macy’s has also reportedly made a large investment with online native ads.

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