Events

Macy’s Plans ‘Backstage’ Shop-in-Shops

Plans to open off-price stores in select Macy’s locations

Published

8 years ago

January 21, 2016

Macy’s (Cincinnati, Ohio) has plans to install “Backstage” stores inside some of its existing retail locations, reports AOL. The Backstage stores will offer Macy’s products at discounted prices, some marked down to 80-percent off and are intended to attract younger customers.

The company plans to test the arrangement and see whether the discount outlets increase business or draw customers away from the higher-priced, traditional stores.

Macy’s CEO Terry Lundgren explained, “We have to make stores more productive — all of us box stores. Customers buying online have got to find more reasons to visit.”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design