Department Stores

Macy’s Herald Square, The Seven Wonders of Fashion, Flower Show 2008

First Place, Non-holiday window display, Event, VMSD International Visual Competition

Published

15 years ago

August 7, 2009

VMSD Staff

Macy’s Herald Square, The Seven Wonders of Fashion, Flower Show 2008

By Anne DiNardo, Managing Editor

For its 2008 Flower Show, Macy’s decided to salute iconic fashion looks through the ages. Each window was dedicated to a particular look, featuring a mannequin wearing a custom-designed outfit constructed of artificial flowers that blended seamlessly with the real flowers and plants that surrounded them.

The time warp trip included a French garden at Versailles with Marie Antoinette and Twiggy’s signature style. Celebrity model mannequins (from Adel Rootstein) added to the decade-correct styling. Witty stories that put the fashions into historical context were included on window graphics.

Retailer: Macy’s Inc., New York – Paul Olszewski, director of windows; Douglas Fowler, assistant window director

Nursery: Ireland Gannon Associates Inc., East Norwich, N.Y.

Costumes: David and Phillipe Blond, New York

Mannequins: Adel Rootstein, New York

Photography: Richard Cadan, New York

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