Headlines

Macy’s Launches In-Store Etsy Boutique

Featured in Herald Square flagship

Published

8 years ago

January 29, 2016

Macy’s (Cincinnati) launched The Etsy Shop in its Herald Square flagship yesterday. The in-store boutique will stock 57 products from eight different Etsy sellers that include jewelry, stationery and housewares items.

Located in the store’s Millennial-oriented One Below area in the store’s basement, the shop is themed “New York,” as seven of the eight sellers are New York locals and many of the products commemorate the city. The theme will be updated every two months.

Currently, there is no end date on the arrangement, and, according to Women’s Wear Daily, Macy’s and Etsy are considering whether to make The Etsy Shop a permanent in-store fixture.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design