Department Stores

Marshall Field’s

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

AWARD OF MERIT – HOLIDAY WINDOW DISPLAY
“Cinderella”
Marshall Field's, Chicago

More than 25 artisans joined hands to re-create the classic story, “Cinderella,” for Marshall Field's State Street holiday windows. Eleven whimsical and vivid vignettes told the story with a fresh interpretation and some forced perspectives in the set design gave the scenes a magical, surreal feel.

Each scene included hand-sculptured figurines and elaborate costumes, including Swarovski crystals adorning Cinderella's glass slipper and wedding gown.

“They developed their own style and voice,” said one judge. “It's nice that they didn't force-feed Christmas into it.”

Client: Marshall Field's, Chicago
Jamie Becker, creative director, visual marketing
Amy Meadows, visual marketing manager
State Street Window Design Team

Props/Decoratives: Baccarat, New York

Prosceniums: Kinc, Chicago

Sets and animation: Spaeth Design, New York

Susan Kezon, Chicago

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design