Headlines

Maternity Store is Born

Mimi Essentials brand has its own new store at King of Prussia

Published

23 years ago

January 8, 2001

admin1

Mimi Essentials, which previously sold its maternity wear only through its department within MimiMaternity, Motherhood Maternity and A Pea in the Pod stores, yesterday opened its first store, in King of Prussia (Pa.) Mall. The Mimi Essentials product line is comprised of shirts, pants, skirts and jackets for pregnant women, using cotton knits, matte jersey, stretch cottons and stretch denims and stretch poplin.

Mimi Essentials is a member of the Mothers Work, Inc. group of companies. Mothers Work, Inc. is a designer, manufacturer and retailer of maternity fashions with more than 745 stores in all 50 states and Puerto Rico, and five stores on line. Its brands include A Pea in the Pod, Mimi Maternity and Motherhood Maternity.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design