Electronics

Microsoft and Barnes & Noble to Partner

New venture involves bookseller’s digital and college businesses

Published

12 years ago

April 30, 2012

VMSD Staff

Electronics retailer Microsoft Corp. (Seattle) and book seller Barnes & Noble (New York) have teamed up together on B&N’s digital and college businesses. Microsoft is investing $300 million in the business, reports Reuters, and will get a 17.6 percent stake in the new business unit, while Barnes & Noble will own roughly 82.4 percent.

The new venture does not have an official name yet.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design