Miss Sixty Co-founder Dies at 56

Wichy Hassan, who served as the creative director and co-founder of Sixty SpA (Rome), died last week after a battle with cancer. He was 56. Hassan was best known for his contribution to Italy’s denim and sportswear industry

His Miss Sixty brand drew celebrities including Demi Moore and Jennifer Lopez.

“He adored women and wanted to make them more beautiful, feminine and sexy,” says friend Andreina Longhi, founder of Milan-based communication agency Attila & Co., in a Women’s Wear Daily article.

Hassan began his career as an artist and a painter. He launched a retail store, Energie, in Rome in 1983, which carried cool, hard-to-find and international brands. He continued to build a fashion conglomerate with the help of co-founder Renato Rossi. In addition to the Miss Sixty, Energie and Killah brands, the partners took control of the RefrigiWear and Murphy & Nye brands in the 1990s, followed by accessories label Roberta di Camerino in 2008.