Connect with us

Specialty Apparel

MOR Santiago, Chile

Taking shoppers on a sensual journey.




Chilean women’s specialty apparel retailer MOR has taken a peekaboo approach to its store in Santiago’s Alto Las Condes mall. It leaves something to the imagination, displaying merchandise in a series of niches that reveal different areas to the customer as she wanders through the store.

“It’s a step-by-step way of showing product,” says Freddy Droguett, general director and architect at Droguett A&A Ltda., the Santiago firm responsible for MOR’s look. “The shopper should walk in and be able to discover.”

To play up the sensuality of the approach, Droguett selected elegant materials like velvet, leather, rich wood and silk in fitting rooms and throughout the various niches. Lighting is soft, featuring metal halide and halogen lamps.

Project Suppliers

MOR, Santiago, Chile; Rodrigo Portugués, general director

Droguett A&A Ltda., Santiago, Chile; Freddy Droguett, general director/architect; Roberto Pertuz, architect


General Contractor
Noriega & Ricalde Ltda., Santiago, Chile

Afesonac, Santiago, Chile

Ceilings, Fixtures, Furniture, Wallcoverings and Materials
Noriega & Ricalde Ltda., Santiago, Chile

Atika, Santiago, Chile

Emegesa, Santiago, Chile

Props and decoratives
Carolina Alemany, Santiago Chile


Moremediadesign, Santiago Chile

Photography: Marcos Mendizábal, Santiago, Chile



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular