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In its San Francisco stores, Neiman Marcus (Dallas) is testing a “memory mirror” – an interactive mirror, comprised of a video screen and camera, which allows shoppers to see themselves in outfits from 360 degrees, and compare outfits on split screens. It also stores customers’ saved images, so they can retrieve them during their next shopping trip. The technology was developed at Neiman’s innovation lab, at its Dallas headquarters.

The mirror records an eight-second, password-protected video, which can be emailed directly to the customer. Neiman Marcus ceo, Karen Katz, told CBS News the technology could help customers make decisions more easily and eliminate the need to try on different items repeatedly. The company has not announced plans for a large-scale roll-out.

 

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