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Never Too Active

Specialty retailer appoints new senior vp, general merchandise manager of sportswear

Published

21 years ago

May 7, 2003

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Too Inc. (New Albany, Ohio) has promoted Lece Lohr to senior vp, general merchandise manager of sportswear for Limited Too. Reporting to Joan Munnelly, executive vp for merchandising and design, casual/active sportswear, Lohr will be responsible for active sportswear design as well as casual and active sportswear merchandising. Nancy Hoffmann, vp, merchandise manager/casual sportswear will report to Lohr.

“Lece Lohr has been very instrumental in the growth and success of Limited Too's sportswear business since joining the company,” says Michael Rayden, chairman and ceo of Too Inc.

Lohr joined Limited Too in 1998 as senior buyer, active sportswear. She was promoted to vp, merchandising manager for active in 2000, and to senior vp for active sportswear in August 2002.

Too Inc. is a specialty retailer for girls and young women, selling apparel, swimwear, sleepwear, underwear, footwear, lifestyle and personal care products for tween (ages 7 to 14) girls. Limited Too operates 515 stores in 46 states and Puerto Rico. Too also operates 14 mishmash stores throughout the U.S., offering personal care products, sportswear, intimate apparel, shoes, accessories and lifestyle products for girls ages 14 to 19.

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