Videos

A New Approach to Convenience Retail

Kraig Kessel (Kraido) shares the story of Alltown, a new c-store brand featuring healthier options for on-the-go consumers

Published

8 years ago

July 13, 2016

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The convenience store industry is growing quickly and has emerged as a credible threat to quick serve restaurants. During his session, “Alltown: A Fresh New Approach to the Convenience Retailing Experience,” Kessel spoke about how Alltown (Waltham, Mass.) has gained market share by offering fresh cut fruit and snacks, artisanal sandwiches and flatbread pizzas and other better-for-you options to appeal to a new demographic. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, gained a better understanding of the convenience retailing landscape and learned how to engage new customer segments. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design