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A New Approach to Convenience Retail

Kraig Kessel (Kraido) shares the story of Alltown, a new c-store brand featuring healthier options for on-the-go consumers



The convenience store industry is growing quickly and has emerged as a credible threat to quick serve restaurants. During his session, “Alltown: A Fresh New Approach to the Convenience Retailing Experience,” Kessel spoke about how Alltown (Waltham, Mass.) has gained market share by offering fresh cut fruit and snacks, artisanal sandwiches and flatbread pizzas and other better-for-you options to appeal to a new demographic. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, gained a better understanding of the convenience retailing landscape and learned how to engage new customer segments. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit




Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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