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New Veggie Grill Offers Four Brands Under One Roof

Latest locale is also restaurant chain’s second in New York




Veggie Grill’s first restaurant in NYC, on West 23rd Street. Courtesy of Veggie Grill.

Veggie Grill (Irvine, Calif.) has opened a New York locale in which all four of its concepts are under one roof for the first time. The new restaurant, at 1004 Second Ave., is also the chain’s second eatery in New York and 35th overall.

The concepts housed with the latest Veggie Grill are its flagship, along with Más Veggies Vegan Taqueria, Vegan Bowls For All and Stand-Up Burgers.

“We’re thrilled to be unveiling the Veggie Grill experience to our Midtown consumers located in one of the most prominent food capitals of the world, New York City,” T.K. Pillan, Co-Founder of Veggie Grill, said in a news release. “We’re confident that New Yorkers will identify with our mission of empowering plant-based eating across the world while revolutionizing traditional comfort food to be deliciously vegan. Veggie Grill is a fun and welcoming destination that allows consumers to contribute to a more sustainable and humane future. “

Launched in 2006, Veggie Grill also has locations in California, Oregon, Washington, Illinois and Massachusetts.

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