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Nike Opens In Dubai

Site is the retailer’s largest in the Middle East



Nike (Beaverton, Ore.) opened a new store in Dubai, U.A.E., by far its largest in the Middle East to date.

The 35,413-square-foot store in The Dubai Mall serves as a means to connect its shoppers more deeply with the brand, featuring creative workshops and product personalization via UV printing technology, reports

Geared toward the store’s female shoppers is an intimate lounge area for hanging out, where shoppers can play music and shop in privacy with friends. Shoppers can also get their hands on gear in the store’s flexible trial space, designed to mirror a small basketball court.

Cultural and sports events will be hosted at the store on a regular basis, in addition to artist sessions and stylist workshops.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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