Connect with us

Headlines

Nike Sues Lululemon for Patent Infringement

Claims Lulu’s Mirror Home Gym violates six patents

mm

Published

on

Nike Inc. (Beaverton, Ore.) has filed a lawsuit against Lululemon Athletica Inc. (Vancouver, Canada) accusing the retailer of patent infringement for making and selling the Mirror Home Gym and related mobile applications without authorization, reports Reuters.

The complaint, filed in U.S. District Court in Manhattan, cites the infringement of six patents. Nike is seeking triple damages along with other remedies for alleged “willfull infringement.”

Lululemon responded in a statement: “The patents in question are overly broad and invalid. We are confident in our position and look forward to defending it in court.”

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular