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Nordstrom Launches Hermès Concept Shop

The department store will host the boutique through the end of 2017

Published

8 years ago

October 17, 2016

amccorq

Nordstrom (Seattle) has opened a Hermès (Paris) concept shop in its Seattle flagship location.

The temporary “Nordstrom Welcome Hermès” boutique will be open this Tuesday, Oct. 18, through the end of 2017, reports Women’s Wear Daily.

The pop-up shop features accessories and is designed with colors inspired by Hermès’ silks. There are magnetic boards to display the brand’s enamel bracelets and a hanging installation of hundreds of silk strands.

“Our goal was to give Hermès exposure to a broader audience, one which has most likely never come into a Hermès boutique before,” said Robert Chavez, president and chief executive officer of Hermès USA. “The categories to be offered are men’s and women’s silk and jewelry accessories. What we like to call ‘recruitment’ metiers or product categories.”

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