Specialty Non-Apparel

On Our Radar: Coach Virtual Pop-Up

This new virtual pop-up showcases the retailer’s 2021 spring collection.

Published

3 years ago

March 30, 2021

VMSD Staff

Launching on March 12, “Escape to Forever,” a virtual, 360-degree pop-up created by Coach features a new way to explore the retailer’s spring 2021 collection. With nature scenes from sunrise and sunset, guests are dropped into a whimsical, immersive virtual forest and can move across a surreal landscape while interacting with an avatar. Aiming to examine the play of nature sounds, light, trees and grass, the background music features a unique disco track aiming to convey a sense of optimism and joy.

“Introducing Spring 2021, our new collection inspired by the optimism of beautiful things, crafted to last. Here, we celebrate nature and the comfort of love-worn craft to envision a better future for tomorrow. Wear it, love it, pass it on,” says Stuart Vevers, Coach’s Creative Director.

Visit VMSD‘s Instagram for video of the pop-up.

PHOTO GALLERY (5 IMAGES)

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design