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Portfolio: HOB, Abu Dhabi, U.A.E.

Through luxe marble and a warm color palette, this perfume store features a refined ambience.




WHEN THINKING OF Abu Dhabi, images of grand designs, architectural risk-taking and stunning views come to mind. It’s a city whose design story has its pulse on the future with a respect for its own natural beauty. In the tradition of its grandiosity and sophistication, luxury perfume retailer HOB transformed its Dalma Mall space into an inviting, worldly experience, combining the environment around it with the world beyond.

“H2R Design was entrusted to develop a boutique retail space curated to deliver exclusive international and homegrown high-end brands,” says Hasan Roomi, who alongside brother Husain Roomi, are Co-Founders of H2R Designs.

“Honoring the local influences of the region, the interiors are thoughtfully planned with bold architectural details and rich warm colors to exude magnificence, refinement and grandiosity.”

Marble floors cover every square foot, while the interior color palette is warm with tan, gold, brass and cream accents that reflect the natural environment of the United Arab Emirates capital. Lighting is a clever combination of track lighting and oversized fixtures with soft edges and rounded corners, brought together like pieces of a puzzle, the shapes mirrored in the curved couches and floor fixtures.

Nikola Stokanovic/Courtesy of H2R Design

Nikola Stokanovic/Courtesy of H2R Design

It’s a lavish yet welcoming space, each detail elevating the other, with thoughtful design elements scattered throughout the store. “Our favorite aspect is the brass structure, as it plays a significant role in tying the whole store together,” says Hasan Roomi. “For the perfume displays, in particular, the upper levels are made of […] mesh with tube lights in the back for a beautiful, diffused glowing effect.”


As with many design endeavors, changes came naturally. “From start to finish, the original design evolved at every step of the way,” says Roomi. “The client’s product lines and merchandise requirements shifted with time, which led to the incorporation of new elements and revisions of other design aspects.”

Accommodating HOB’s ever-changing products kept the design fresh and unique, offering a symbiotic relationship between client and designer. The final effect is one of pure aspiration. “The overall mood and exclusive offering of

HOB provides a sense of accomplishment to every shopper,” says Roomi. “The luxurious furniture and design touches evoke the essence of the customer’s lifestyle they aspire to.” — Michael Woodson

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.



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