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On Our Radar: Maggie Louise Confections, Austin, Texas

A digital-native confectionary brand opens a jewelry store-inspired concept




A mere 18 months after launching as a digital-native brand, Austin, Texas-based Maggie Louise Confections had outgrown its rented kitchen and made the move into a physical retail space to showcase its bespoke chocolates. The jewelry store-inspired interior of the 1400-square-foot storefront features a canted mirror and wall that reflects a view of the confections inside, beautifully merchandised on glass-top tables. The space, designed by Mckinney York Architects (Austin, Texas), creates an elegant context for the hand-painted, ethically sourced gourmet confections, encouraging shoppers to indulge.


Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



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