Online Fashion Runway

Target (Minneapolis) will introduce the Isaac Mizrahi for Target fall line during an online trunk show, which begins August 7 for a three-week period. Target guests can log on to the Target website to see key pieces from Mizrahi’s collection, available exclusively online, weeks before fall merchandise is scheduled to hit stores. In addition to shopping, the trunk show experience includes video of Mizrahi introducing his line to New York fashion editors.

“Isaac's line is designed to bring great style to women everywhere,” said Trish Adams, senior vp, merchandising, at Target. “By offering an online trunk show, we're able to provide our guests the opportunity to experience the fall line like a fashion insider.”

A selection of Isaac's most coveted pieces also will be showcased from August 7 to 14 on the Red Hot Shop, Target’s online boutique featuring 10 new, must-have items each week. The complete Isaac Mizrahi for Target Fall 2005 Collection will be available at select Target stores nationwide and at Target.com. To view the trunk show, visit http://www.target.com/Isaac.