Headlines

Online Wish List

Nautica Jeans Co. launches online interactive gift guide

Published

23 years ago

December 6, 2000

admin1

A new online venue at nauticajeans.com/giftguide isn't an Internet sales vehicle for Nautica Jeans Co.For one thing, the site doesn't accept orders. It does, however, urge a browser to create a Nautica Jeans “wish list” with a personal message and send it to someone else.

The not-so-subtle system will send the message that directs the “giver” to the url, which contains the product images, prices and a zip-code-driven store locator.

Nautica Jeans Co. will likely unhitch the guide after Christmas, but it may reappear (minus the Christmas decorations) for other gift-giving holidays including Mother's Day, Father's Day and Valentine's Day.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design