Pink Taco Debuts in New York

Pink Taco (Los Angeles) has opened an outpost in New York’s Times Square, where “the local energy matches the brand’s rock music-fueled vibe,” the company said in a news release. The 10,500 square foot location, at the base of the 7 Times Square skyscraper, offers seating for 300 across two floors.

“A delightful fusion of rustic and industrial vibes fills the space, with reclaimed barn wood alongside custom neon signs that bring Pink Taco’s signature vibrant color palette alive,” the release states. “Energetic murals painted by Jason Ackerman of Soho Ink are placed throughout the restaurant, showcasing various traditional Mexican themes, including Día de los Muertos.”

On the ground-floor bar, guests are greeted by party-vibe lighting reflected in the large first-floor windows, which hits the skull-shaped disco ball. On the second floor, another bar awaits guests with high-top and cocktail seating, along with a private dining room off to the side, closed off with sliding doors.

Pink Taco, a unit of Z Capital Partners LLC, was founded in 1999 by restaurateur Harry Morton, son of Hard Rock Café co-founder, Peter Morton. First established at the Hard Rock Hotel and Casino in Las Vegas, the Pink Taco brand also has restaurants in Los Angeles, Boston, Washington, D.C., and Miami Beach.