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Primark Adding Last Two U.S. Stores for 2023

Irish chain’s future growth will focus on Southern U.S.

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Photograph: Courtesy of Primark

Primark (Dublin) detailed plans for its last two store openings in the U.S. this year: at Smith Haven Mall in Lake Grove, N.Y., on Nov. 9, and Concord Mills in Charlotte, N.C. on Nov. 16. (The latter store is its first in that state.)

Those openings mark the last of eight new outlets the chain is opening in the U.S. this year. Overall, Primark – whose brand promise is “everyday affordability” – has 436 stores globally and 24 stores in the U.S. across eight states.

“Primark has been in the U.S. since we opened in Boston in 2015, but when I look back at the past year, I’m incredibly proud of the exponential growth we’ve achieved,” said Kevin Tulip, President of Primark U.S. “This was never about opening as many stores as quickly as possible, it was about opening in the right locations, with the right store layout and product offering, for the communities we are entering. We learned a lot in those early years about what sparks ‘Primania’ for U.S. shoppers and we are finding that our value pricing across women’s, men’s, kids, home and gifts, have kept American families coming back to us time and time again.”

Looking ahead, the brand plans to have 60 stores in the U.S. by 2026. Primark says in the coming year, it will set its sights on expansion into the Southern U.S.

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