Pringles Pop-Up Shows Up at Summer Music Fests

Snack-in-a-can Pringles is seeking to rock concertgoers’ taste buds this summer via a pop-up that brings its flavor lineup to music festivals nationwide. Dubbed the Pringles Playground, the installation is an immersive experience where visitors can make music, meet artists and snack on Pringles crisps.

“At Pringles, we pride ourselves on creatively taking tastebuds to unexpected places with our variety of delicious flavors,” said Mauricio Jenkins, U.S. marketing lead for Pringles, a product of Kellogg Co. (Battle Creek, Mich.). “That’s why for the first time ever we’re bringing Pringles to music festivals across the U.S., giving our fans a way to enjoy their favorite flavors and music in one unforgettable experience.”

Specific features of the pop-up include:

* A music mix: Festivalgoers step into a giant, life-size Pringles can and transform into DJs, creating custom beats via instrumental Pringles cans that each activate different percussion and musical sounds..

* “Get Stuck In and Win”: Attendees step up to a wall of empty Pringles cans, reach their hand in to “get stuck” and win branded swag like sunglasses, bandanas, fans and cans of Pringles.

* Crisp snapshots: The pop-up offers a variety of social media-worthy photo opportunities like the Pringles crisp-shaped swings and crisp-shaped seats.

* An interactive mural: Each festival hosts a life-size mural representing its host city; attendees can make their mark with a signature or illustration.

The playground first appeared at Rolling Loud Miami from July 21-23 and HARD Summer in Los Angeles from Aug. 5-6. Its final stop will be at Life is Beautiful music fest in Las Vegas, Sept. 22-24.