Pure + FreeForm Creates Custom Panel for Issey Miyake

FOR IMMEDIATE RELEASE

Pure + FreeForm Creates Custom Panel for Issey Miyake  

New York, NY— July 2016— Pure + FreeForm, an international bespoke metal studio, was tapped by Issey Miyake to design an ultra-custom panel system for a store at the Saks Fifth Avenue NYC flagship store. Aptly named ‘Issey,’ the panel was crafted to establish a visual relationship to the Issey Miyake brand, featuring a project-specific finish derived from a delicate gradated rice paper abstract.

Developed alongside TM/R Design for Issey Miyake, the finish offers a special originality that speaks to the brand, boasting alternating layers of oyster white, metallic white pearl and lacquer white. The panels feature an angular shape—purposefully “bent” by the designer—so that the gloss matte elegantly interplays light, dark, shadow and reflection. The result is unexpected depth, and tremendously subtle and delicate glamour.

Focused on creating purposeful surfaces and solutions, Pure + FreeForm’s expertly crafted panels place equal value on style and function, filling the gap between accessibility, beauty and relevance.

About Pure + FreeForm

Pure + FreeForm is a bespoke metal company with huge capabilities. The New York-based studio, led by Geoffrey Hahn and Will Pilkington, creates custom metal paneling systems that offer a truly contextual experience. Wanting to break the perception of metal as something that is basic, rigid, and monotonous, Pure + FreeForm makes the material approachable and distinctive with their solutions-based manufacturing style. Founded on the principles of quality, craftsmanship, and unrivaled design, the firm is committed to working closely with clients to create self-actualized concepts that are functional, beautiful and simple for both interior and exterior projects.

Pushing boundaries in the architectural material market is key. All of Pure + FreeForm’s finishes are fully customizable—from color, to gloss, design and panel type. As true innovators, Pure + FreeForm is at the forefront of modern design and technology movements, consistently releasing new finishes and exterior capabilities such as clear coat, gloss matte and textured metals.

To learn more about Pure + FreeForm, the studio’s products, and upcoming projects, please visit purefreeform.com.