Quiznos Focuses on Arizona for Resurgence

Quiznos (Denver) plans 30 new locations in Arizona over the next five to seven years, starting with the brand’s return to Tucson, where it has opened a new restaurant near the University of Arizona campus.

The toasted-sub chain, which was founded in the early ’80s and had grown to a peak of 4700 units in 2007 before experiencing a major downfall and downsizing that’s left it with about 150 units, says the openings reflect the brand’s decision to make Arizona a major hub for its resurgence under now-owner REGO Restaurant Group.

The Tucson locale represents the first new full-menu Quiznos in Arizona since 2010, and it comes with a drive-thru — only the second of the brand’s locales in the U.S. to have one.

The interior of the new restaurant sports an updated interior design with graphics specific to the local area and a modernized layout optimized for kitchen and customer flow. With new restaurant equipment, this location can offer expanded menu items such as crispy chicken tenders and French fries, enhancing its appeal to both longtime and new customers.

Parish Patel, who has operated several concepts including Quiznos over the past two decades, has returned to the brand to be part of its reinvigoration. Patel’s plan is likely to result in Arizona having the most Quiznos locations of any state in the U.S.

“Two decades after opening my first Quiznos location, I am truly inspired to again recommit to this great brand and play a key role in its ongoing reinvigoration and resurgence, with Arizona leading the charge in building back our footprint,” said Patel, who is based in Chandler.

In addition to Quiznos, REGO operates the Taco del Mar chain, which has almost 100 units in the U.S. and Canada.