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Ralph Lauren Plans to Open 250 Stores

The expansion will take place during the next three years




A Ralph Lauren store is seen in Stockholm, Sweden, in 2019. Photography: Yasu Matusmoto Photography, Tokyo

Ralph Lauren (New York) is planning to open 250 new stores globally as part of the retailer’s “Next Great Chapter: Accelerate” strategy, according to a press release. The plan was outlined Monday by Bob Ranftl, regional CEO of North America, during the company’s Investor Day webcast.

Ralph Lauren in recent years has scaled back on its presence in department stores and with other retailers to bolster its image as a luxury brand. According to Footwear News, the expansion will take place over the next three years, with 200 stores slated for the Asia-Pacific region, 40 to 50 in Europe and 15 to 20 locations in North America.

“These cities were selected because they’re a center of gravity for our consumers, for fashion and style, from a population standpoint, GDP and attractive household incomes,” says Ranftl.

Ranftl told investors that as the interface between online sales and brick-and-mortar asserts itself as consumer-attractive retailing option, Ralph Lauren’s expanded physical footprint will give it greater oversight in maintaining its brand image.

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