Aéropostale Opens Philippine Flagship

American specialty apparel retailer Aéropostale Inc. (New York) has opened a flagship store in metropolitan Manila.

The 4300-square-foot store opened earlier this month in the  Glorietta mall, in the central business district of Makati City.

According to a report in Women’s Wear Daily, “true to the brand’s DNA, the store features brick walls and molded ceilings, evoking the feel of a cool New York loft. It is divided into five rooms. The Entry Room and The Fashion Room are where the highlights of the latest collection are displayed. The Swing Room showcases denims and graphic tees, while The Heritage Room contains the logo classics. The Live Love Dream Room is where the new line Live Love Dream by Aéropostale is featured, which is a collection of sleepwear, underwear, yoga and active wear for girls.”

The brand will be distributed locally by Store Specialists Inc. (Makati City). SSI evp Anthony Huang said that Aéropostale is a good fit for the Philippine market because it “offers a wide range of merchandise that fits the younger market, which makes up a major portion of the Philippine market. There are only a few brands in the country which cater to this specific age group, and now that Aéropostale is finally here, I believe that this would be top of mind as far as this segment is concerned.”

Huang said six Aéropostale stores were slated to open this year in major Philippine cities. “Aside from Glorietta,” he told WWD, “we will be opening in Robinson’s Magnolia, Shangri-La East Wing, Robinson’s Manila, SM Lanag Davao and Ayala Center Cebu.”