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Sephora Opens Toronto Beauty TIP Workshop

Concept store is retailer’s first in Canada

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Sephora (Paris) has opened Canada's first Beauty TIP Workshop in Toronto. The new Sephora location in the Yorkdale Shopping Centre is one of four TIP stores in North America to feature the reatiler’s 'Teach, Inspire, Play' concept, according to a press release.

The concept includes a workshop where a Sephora expert can guide up to 10 clients in group beauty classes, provide access to self-guided iPad tutorials and a view of the Beauty Board, the retailer’s shoppable gallery.

The Toronto TIP store also features a larger Beauty Studio for free makeovers, 12 beauty studio seats and Sephora + Pantone Color IQ touchscreens, which use technology to precisely match foundation, lip color and concealer to clients’ skintone. 

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