Headlines

Shinola Goes International

Detroit-based company expands to London

Published

10 years ago

September 23, 2014

Sarah Whitman

Shinola (Detroit), which is known for its U.S.-made watches, bicycles and leather goods, will open its first international store in London next month.

The 400-square-foot store on Newburgh Street in Soho will occupty two floors and follow a similar design concept to Shinola’s New York and Detroit spaces, which boast exposed brick walls and polished concrete floors, but on a smaller scale, according to Women’s Wear Daily.

The store is set to open Oct. 24. The label will launch a European website Oct. 1. that will be managed from Europe and will deliver across the region.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design