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Shop! MarketPlace 2024 Presents the Most Acclaimed Awards in the Marketing at Retail Industry

Recognizing innovative merchandising displays with the 66th annual Outstanding Merchandising Achievement (OMA) Awards




(PRESS RELEASE) MONTCLAIR, NJ – The newest standards of in-store merchandising displays have been set.

During a live awards ceremony at Shop! MarketPlace in Cincinnati on April 10, Shop! Association announced the winners of the 2024 Outstanding Merchandising Achievement (OMA) Awards.

As the retail industry’s most prestigious and longest-running awards contest, the OMA Awards recognize excellence in merchandise displays across various product-and-retail-based categories.

“The OMA Award winners show our industry that with a passion to push the boundaries of what is possible, groundbreaking merchandise displays can be created,” said Murray Kasmenn, Executive Director of Shop! Association.

The panel of judges examined over 190 merchandise display entries competing for gold, silver and bronze positions in 22 categories, as well as the most coveted Display of the Year award. Judging criteria was based on strategic intent, excellence in design, creativity, original use of materials, effective use of space and quality of execution.

The 2024 Shop! OMA Awards were presented to the following winners:

Display of the Year

  • Permanent: EcoXGear Audio Endcap, Innovative Marketing Solutions, Inc.
  • Temporary: Target Marks & Spencer Holiday Bus, Great Northern Instore

Creative Award

  • Permanent: Proximo Whiskey Speakeasy Portfolio Display, Bish Creative
  • Temporary: Bud Light Texas Oil Derrick, Outform

Budget Award

  • Permanent: Proximo Whiskey Speakeasy Portfolio Display, Bish Creative.
  • Temporary: Colgate Walmart Total Plaque Pro Release Toothpaste/Toothbrush PDQ, Westrock


Gold Award Winners

Product-Based Categories

Beverages (Beer)
  • Permanent: Corona Palm Tree, Creative Instore Solutions
  • Temporary: Bud Light Texas Oil Derrick, OutformBeverages (Wine & Liquor)
  • Permanent: Proximo Whiskey Speakeasy Portfolio Display, Bish Creative Display
  • Temporary: “Kraken the Ship” Spiced Rum Display, Bish Creative DisplayBooks, Stationery and Office
  • Permanent: Logitech Staples Brand Shop Display, Inesco

Carbonated Drinks

  • Permanent: Monster Transformer Floor Display, Creative Instore Solutions
  • Temporary: Monster UFC Fighting Ring, Bish Creative Display
Cosmetics and Fragrances
  • Permanent: Glossier – Sephora 2-Bay Fixture, Marketing Alliance Group
  • Temporary: Viktor & Rolf Holiday Spectacular, Bish Creative DisplayFood
  • Permanent: Belvita Oversized Coffee Mug, Bish Creative DisplayHealth Care
  • Permanent: Oral B Liverpool Island, DISEKO SOLUCIONES S.A. DE C.V.

Personal and Electronics and Software

  • Temporary: PopSockets Grip & Go Target Endcap, Vanguard Packaging

Snack Products

  • Permanent: Slim Jim 3.0 Macho Man Counter Display, Bish Creative Display

Special Categories

Digital Interactive

    • Permanent: Arlo Convergence Zone for Best Buy Stores, DARKO

Retail-Based Categories

Convenience Store
  • Permanent: USA – C-Store Digital End Cap, Modelez International/Unified Resources in DisplayMass Merchandise
  • Permanent: EcoXGear Audio Endcap, Innovative Marketing Solutions, Inc.
  • Temporary: Target Marks & Spencer Holiday Bus, Great Northern Instore
Specialty Retailers and Services
    • Temporary: Fleet Farm Toyland, Innomark CommunicationsSupermarket
    • Permanent: Hershey Beacon Endcap, Universal Retail Displays
    • Temporary: Community Coffee Mardi Gras Pallet Display, Flower City Group

Shop! MarketPlace, held at the Duke Energy Center in Cincinnati on April 9-11, brought together retail creators, manufacturers, suppliers, brands, retailers, design firms and consultants in a collaborative environment to discover retail solutions, discuss emerging trends and build strategic partnerships.

“We’re incredibly proud that Shop! MarketPlace — a trade show focused on delivering the most innovative retail products and solutions — can celebrate some of the most inventive merchandising displays in the world,” said Kasmenn.

For a full list of the 2024 Shop! OMA Award winners, visit here.

About Shop! Association

Shop! Association is a global trade association dedicated to building retail environments and promoting retail brands and merchandise. The association brings value to the global retail marketplace through its industry leadership, research programs, certifications, education and networking events. The OMA Awards are owned by Shop! Association, and are part of the Shop! Awards program which also includes the Shop! Design Awards and Shop! Global Awards.

About SmartWork Media

SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+ Signs of the Times, Big Picture, Screen Printing and Global Cannabis Times, as well as their respective websites and events — The INSTORE Show, IRDC, , Shop! MarketPlace, Shop! Ideation and the Garden Center Show. Learn more at



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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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