Headlines

Sprint Partners with Dixons Carphone

To open up to 500 Sprint-branded retail stores

Published

8 years ago

March 2, 2016

Sprint (Overland Park, Kan.) and Dixons Carphone (London) have created a partnership to open up to 500 Sprint-branded stores throughout the country, with both companies splitting costs equally and having a 50-percent ownership.

Sprint is looking to transform its retail experience, which spurred it to team up with Dixons Carphone last summer for a pilot program opening 20 stores. That test run resulted in strong sales and increased customer-satisfaction ratings. Sprint also teamed up with RadioShack (Fort Worth, Texas) last year to roll out 1400 Sprint-RadioShack co-branded stores.

Likewise, the deal allows Dixons Carphone to expand its presence within the U.S., reports Kansas City Business Journal.

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