Food Retailing / Supermarkets

Starbucks Heads to the Slopes

Opens first ski-in/ski-out coffee location in California

Published

12 years ago

February 23, 2012

VMSD Staff

Starbucks Coffee Co. (Seattle) opened a coffee shop located at 8000 feet in the Gold Coast complex in Squaw Valley, Olympic Valley, Calif. The new mountaintop Starbucks boasts spectacular mountain views and the unique ability for guests to keep their skis or board on while they order their Starbucks beverage of choice.

“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” says Andy Wirth, Squaw Valley’s president and ceo. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”

Squaw Valley’s mountaintop Starbucks store is located at the Gold Coast mid-mountain complex and can be accessed by the resort’s Funitel with or without ski or snowboard equipment. This Starbucks store will be open daily from 9 a.m. to 4 p.m. throughout the winter season, weather permitting.

Squaw Valley, which hosted the 1960 Winter Olympics, offers 3600 skiable acres, six peaks and 30 chairlifts.

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