Headlines

Starbucks Planning Largest Roastery Store

The store is planned to open on Chicago’s Michigan Avenue in 2019

Published

7 years ago

April 27, 2017

Starbucks (Seattle) is planning its newest and largest Roastery store yet. The next location for the brand will be a 43,000-square-foot, four-level store on Chicago’s Michigan Avenue, which is currently a Crate & Barrel (Northbrook, Ill.) store. The next largest Roastery store is slated to open in China at 30,000-square-feet in size.

The Roastery store is expected to open in 2019 and will be the company’s sixth Roastery store. Like the others, it will function as an interactive experience for customers to see rare, small-batch Reserve beans as they are roasted, brewed and packaged, reports Chicago Tribune.

The company’s Executive Chair Howard Schultz described the Roastery concept: “It's not a coffee store, the essence of it is the theater and romance and something so experiential.”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design