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Steve Madden to Offer Jewelry

Brand continues to expand, with apparel launch in spring; jewelry to hit stores in fall

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Footwear and accessories fashion house Steve Madden (Long Island City, N.Y.) plans to introduce a new women's jewelry collection in fall 2010. “This is the first jewelry line we've had – we're excited about it,” says Edward Rosenfeld, Steve Madden's ceo.

The new line will be produced through Lucas Design Intl. and will be sold at high-end department stores and specialty retailers, along with Steve Madden stores and SteveMadden.com.

Last fall, the company announced it was partnering with L'Koral Industries to design and market a women’s fashion apparel line. That line is expected to launch this spring.
 

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