StoreXpo to Join With P-O-P Show in 2004

ST Media Group International Inc. (Cincinnati), publisher of VM+SD and organizer of StoreXpo, has announced plans to co-locate the New York December market trade show with the In-Store Marketing Institute's P-O-P Show/New York on Dec. 8-9, 2004, at the Jacob K. Javits Convention Center.

“We recognize the tremendous synergy between what The P-O-P Show/New York offers and what StoreXpo offers,” said Tedd Swormstedt, ST Media Group president. “This is an incredible opportunity for our attendees to see what's new and exciting in many aspects of the total retail experience. It will be one-stop shopping for retail design professionals.”

StoreXpo debuts this year in New York, on December 5 and 6, in the River Pavilion of the Javits Center, and in showrooms around the city that will be open December 5-7.

The P-O-P Show/New York, the East Coast's only in-store marketing event, attracts the nation's leading consumer products marketers and P-O-P producers. The co-location of these two events will help exhibitors and attendees take advantage of a larger, more diversified audience and a unified show floor under one roof.

“We're very excited to have found such a strategic ally to help further strengthen our show,” said Peter Hoyt, executive director of the In-Store Marketing Institute. “This bigger event will bring together everyone that touches consumers' shopping experience — retailers, marketers, P-O-P producers and manufacturers — and reach more people in more meaningful ways.”

StoreXpo will occupy a significant portion of the exhibit hall featuring the most innovative products from every facet of retail design. The P-O-P Show/New York will showcase exhibits by the country's leading P-O-P producers and manufacturers. Both shows will provide an informative educational series and prime networking opportunities.

The In-Store Marketing Institute is a membership-based think-tank serving brand marketers, retailers and in-store marketing professionals. The Institute offers members access to information, strategies, knowledge and resources through educational events, publications, trade shows and a data-driven web site. For more information, call Kelly Harrison at 847-675-7400, ext. 116, or visit www.instoremarketer.org.

Producer of StoreXpo and publisher of VM+SD magazine, ST Media Group International is recognized worldwide as the leading educator, authority and voice for the visual communications markets and has kept industry professionals informed and competitive since 1906 with its five trade publications, branded web sites, custom book division, and events. For more information about ST Media Group International or StoreXpo, contact Tedd Swormstedt at 513-263-9340 or visit www.stmediagroup.com.