Sweet Spot

Godiva Chocolatier (New York) cast off its traditional trappings with the creation of Truffle Express, the company’s first freestanding truffle kiosk. Recently debuted in San Francisco’s Westfield Centre Mall, the store’s “hip little sister” offers customers a grab-and-go experience with easy access to Godiva’s favorite truffles.

Dash design (New York) and Linda Lombardi, vp, global store design and visual merchandising, Godiva, worked with Peter Levine, creative brand strategist, to entice a younger, impulse-driven customer who wants a small gift or treat on the go. Truffle Express features clean lines and sleek materials, marrying the classic Godiva brand with a cool, modern scheme. Bright fashion accent colors and materials accessorize the 15-foot-long glass showcase. A color-changing LED sign serves as a visual beacon while representing the truffle flavors of the season.