Headlines

Target, JCPenney Announce Black Friday Hours

Target scales back its hours, JCPenney extends

Published

6 years ago

November 8, 2017

Target (Minneapolis) announced its Black Friday hours this year, which marks a change from last year.

Last year, the retailer kept its doors open all night once it opened on Thanksgiving Day through Black Friday. This year, however, it will open at 6 p.m. on Thanksgiving Day and will close its doors as late as midnight local time. Then stores will reopen early Black Friday morning.

According to Money, stores were not getting as much traffic during overnight hours, prompting the change. This also gives employees a chance to replenish merchandise.

This is different from the strategy JCPenney (Plano, Texas) is taking, having announced in a press release that its stores will be opening earlier than ever this year: Its stores will open at 2 p.m. on Thanksgiving Day and will remain open all night through 10 p.m. on Black Friday.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design