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Target Teams with Kendra Scott

Partnership includes jewelry shops-in-shops




Entrance to Target’s newly redesigned store outside of Houston, Texas. PHOTOGRAPHY: Courtesy of Target

Select Target Corp. (Minneapolis) stores will soon feature shops-in-shops by jeweler Kendra Scott (Austin, Texas). Those installations are part of a strategic, long-term partnership unveiled by the two firms.

Starting Oct. 22, select Target stores will be home to dedicated Kendra Scott experiences within their jewelry and accessories departments, featuring branding, styling mirrors and more. Serving as flagship locations for the partnership are Target stores in Edina, Minn., Katy, Texas and Austin Arboretum in Texas. (The retailer did not disclose any other locations for such installations.)

“Target is known for democratizing style and I’m so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all,” said Jill Sando, Target’s Executive VP and Chief Merchandising Officer. “With over 200 items, most priced at under $40, this exclusive collection is fun, stylish, and exactly the kind of affordable joy our guests are looking for when they shop at Target.”

Those sentiments were echoed by Kendra Scott, founder, Executive Chairwoman and Chief Creative Officer of her eponymous firm: “Family, fashion, and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target’s purpose of bringing joy to all families. We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we’re introducing a quality, style forward collection and celebrating both brands’ shared commitment to our communities.”

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.



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