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THE GREAT Adds Fourth Store in California

Renovators incorporated soft colors and textural materials to create a welcoming atmosphere

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Interior of THE GREAT.’s Studio City store. Interserv/THE GREAT.

Apparel brand THE GREAT (Los Angeles) has opened its newest location, at the Sportsmen’s Lodge in Studio City, Calif. It’s the retailer’s fourth store, joining those in West Hollywood, Venice and Newport Beach.

Renovation contractor Interserv LP (Los Angeles and New York) completed the full build-out of the project.

Striving for a welcoming atmosphere and “tightly edited take on classic Americana that The Great brand represents,” the Interserv LP team incorporated soft colors and textural materials at the new locale, the companies said in a press release.

The new retail outlet is part of a $100 million redevelopment at the Sportsmen’s Lodge site, anchored by tenants including Equinox, Erewhon and Fred Segal.

Work on the retail space within the complex included full tenant improvement build-out of core and shell space (including framing, drywall and paint), mechanical, electrical and plumbing (MEP) work, concrete floor finish, awnings and exterior storefront design.

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