Tommy Hilfiger Names Ceo for Asia Business

The Tommy Hilfiger Group (Amsterdam, The Netherlands), a wholly owned subsidiary of PVH Corp., has hired John Ermatinger as ceo of the company's Asia business. Ermatinger, who will report to Fred Gehring, ceo of the Tommy Hilfiger Group., will be based in the company’s Hong Kong offices.

Ermatinger will oversee all business activities in Asia, including the subsidiary Tommy Hilfiger Japan, the joint venture Tommy Hilfiger China, and the various licensed businesses throughout the territory.

“I am extremely pleased to appoint John Ermatinger to this new position within our Group,” says Gehring. “The company has a strong presence in the majority of Asian markets, but we believe that an increased effort led by a seasoned executive such as John will further enhance our presence. We have learned from our experience in Europe that the business benefits greatly when subtle adaptations and focused, regionally relevant dedication is applied.”

Ermatinger most recently served as president of Gap Asia Pacific for two years and president of Gap Japan for three years prior to that. Under his leadership, Gap launched the brand in China. Prior to his work there, he was general manager of Asia Pacific Apparel and Asia Hub Director of Global Apparel Sourcing for Nike Inc.