Headlines

Torrid to Add Up to 60 Stores

Opens 10th Chicago unit

Published

9 years ago

March 25, 2015

Sarah Whitman

Plus-size retailer Torrid (City of Industry, Calif.) plans to add up to 60 stores to its roster of 298 by 2015. The Hot Topic-owned company’s next move is to open a 3000-square-foot store in Chicago on April 8, marking its tenth Torrid location in the city, reports Women’s Wear Daily.

“Torrid’s expanding in every direction, meaning all different types of real estate as well as e-commerce growth,” Hot Topic Inc.'s ceo Lisa Harper told WWD earlier this year. The brand's target customer is a 25-year-old whose style runs akin to what’s offered at an Express or Guess, Harper said.

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