Track & Field Plans U.S. Expansion

The activewear arena has a new competitor in Southern California. Track & Field (São Paulo, Brazil) opened its second store in the U.S. and its first on the West Coast in the Los Angeles suburb of Brentwood this month. Track & Field operates 122 stores in Brazil and opened its first U.S. store in New York four years ago. The company, according to Women’s Wear Daily, will add additional U.S. stores as part of its next phase of growth. The company plans to open about 10 new U.S. stores next year, naming Florida and New York as intended markets.

The company’s line of athletic wear pieces retails from $40 to $250. In New York, Track & Field rings up $1,500 in sales per square foot, and has grown at a rate of about 20 percent per year, according to WWD. With an omnichannel presence in Brazil, Track & Field plans to launch online shopping platforms in the U.S. and is exploring store-within-in-store partnerships with high-end U.S. department stores.

Most of the Track & Field line is manufactured at the company’s facility in Brazil. The factory will support up 30 U.S. stores. After that benchmark, Track & Field says it could open a U.S. production facility.