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Under Armour Founder Back as CEO

Current CEO Stephanie Linnartz is stepping down

Published

1 month ago

March 15, 2024

VMSD Staff

Under Armour Founder Back as CEO — Courtesy of Under Armour, Baltimore

Courtesy of Under Armour, Baltimore

Kevin Plank, Founder of Under Armour (Baltimore), will return as CEO of the company on April 1 when current CEO Stephanie Linnartz steps down, according to a press release.

Linnartz will stay on in an advisory role through the end of April. In anticipation of the change, Plank will step away from his role as executive chair of the board. Board member Mohamed El-Erian will step in as non-executive chair of the board.

“During her tenure, [Linnartz] strengthened the leadership team with executive hires in critical areas, including product, design, supply chain, consumer connectivity, and regional management,” Plank said in a statement. “Her prior experience leading major brands was instrumental in focusing our consumer strategy, including the launch of the U.S. loyalty program, UA Rewards. Her efforts have helped set us on the right path, and we wish her success in her future endeavors.”

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