Headlines

Under Armour Unveils its Largest Store

This location is the largest store to date for the brand

Published

7 years ago

November 4, 2016

Under Armour (Baltimore) opened its largest store to date yesterday in Boston. This opening is the company’s latest as it has pushed to open these “brand houses” in urban areas that allow it the opportunity to customize its interaction with customers, reports The Baltimore Sun.

To that end, the 19,000-square-foot, two-story flagship features localized Boston apparel for teams including Boston Red Sox, New England Patriots as well as Boston College apparel.

The store’s opening festivities include a competitive climb up the Prudential Tower that will benefit the Boston police and fire departments. The climb will take place tomorrow.

The company has opened other stores in New York, Philadelphia, Chicago and Baltimore.

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