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Venture Capital Firm Launches Bricks-and-Mortar Initiative

Company plans to raise $200 million for retail startups



Fifth Wall Ventures (Venice, Calif.) has announced a new initiative that will help e-commerce retailers raise funding to open physical storefronts. As of November the firm has raised $64.24 million with a target of $200 million.

The venture capital firm is no stranger to helping brands break though to brick-and-mortar: It’s the firm behind brands Untuckit (a men’s shirt company) and Taft (a men’s boot and shoe brand – both of which have graduated from e-commerce startups to retailers with their own physical stores. According to CNBC, other brands the firm has championed include Heydey (a shoe company), Madison Reed (a home hair color brand) and Foxtrot (a food delivery platform).

The venture capitalists also plan to help bridge the gap between store closures from brands like Gap and Victoria’s Secret and help small brands find connections to large retail landlords.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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