Headlines

Victoria’s Secret to Discontinue Catalogs

Will cease publication by year’s end

Published

8 years ago

May 25, 2016

Victoria’s Secret (Reynoldsburg, Ohio) announced that, after this year, it will no longer publish its catalog. The company has not yet announced the exact date that it will cease publication, however.

The decision to stop publishing the catalog came after the company did two test runs where it reduced or entirely eliminated the catalog from different markets and saw no significant change in sales, reports The Columbus Dispatch.

Eliminating the catalog will allow the company to save between $125 million to $150 million a year.

The move is part of a variety of changes the company is instituting to simplify the business and accelerate growth.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design