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Visual Passport

Autumn in Europe was a time to revel in colors and metallics, new fashions…and beer

Published

16 years ago

December 2, 2007

Angelika Frank

The fall season brought new colors, themes and stories into European shop windows. As fashion became more sober and darker in shades, decorations changed in color and shine to create a contrast. Gold and metallic colors found in the new clothing collections were repeated in the backgrounds and props. The choices of story-telling and theatrical scenes required more than just a trendy mannequin and a new look. Unusual proportions, surprising effects, humorous allusions and gallery-like atmospheres contributed to lively displays.

Angelika Frank, a freelance writer and photographer based in Munich, Germany, is VM+SD’s European trend-spotter on all things visual, traveling regularly to Europe’s capitals to keep you up to date. She has also been published in Style Guide, Inspiration, Stores+Shops, Trend Magazin and TextilWirtschaft.

Photography: Angelika Frank, Munich, Germany

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design