Food Retailing / Supermarkets

Walgreen to Offer Fresh Food, Meals

Program will aim to boost revenue

Published

14 years ago

January 18, 2010

VMSD Staff

Walgreen Co. (Deerfield, Ill.) has announced plans to add fresh foods and prepared meals to its in-store offering to draw “time-starved” shoppers to its more than 7000 stores.

Bryan Pugh, vp, merchandising for the drugstore chain, says the company has been talking with foodmakers including Unilever NV, Nestle SA and Sara Lee Corp. about creating private-label and branded products. “Everyone is time-starved and we have the most convenient 7000 locations in the U.S.,” Pugh told Bloomberg. “They’re on-the-way-home destinations that are easy to get in and out of and will provide a good value.”

Details on when the project will begin have not been released.

Pugh says the goal of the program is to boost revenue. Walgreens’ same-store sales have been falling since November.

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